DESIGN AND MARKETING AT SUNSHINE GARDEN CENTRE
Branding identity, wayfinding and creative direction for Sunshine Garden Centre
As the lead graphic designer and creative director for the design of the centre, I was made responsible for creating an atmosphere that complemented the heritage of the building of the garden centre, inheriting and developing the design system of the branding from previous in-house designers and encouraging our customers to feel welcomed and encouraged to purchase. I’ve ended up developing so many useful skills as a result, from managing newsletters and clubs within the centre. to art-directing several seasonal collections.